Our mission
We are proud to create ethically made, timeless and size inclusive pieces that elevate your every day.
We hope you love your Dani Marie pieces as much as us! Here's a little more about us and our brand's mission.
What We Stand For
We're about confidence, and claiming your space in the world.
Too often, we’re told what beauty should look like, who’s “allowed” to succeed, or what kind of life we “deserve.”
We don’t buy into that. We believe every person deserves love, kindness, and the chance to live fully — no matter what we look like or where we come from.
Dani Marie is our way of saying: we don’t accept limits placed on us by others.
Instead, we choose to stand tall, set high standards, and create products that help you feel amazing, confident, and unapologetically yourself.
Our Values
Sustainability
We are on a mission to create size inclusive clothing that is good for the environment.
We use fabric that is made from natural fibres, using organic and recycled materials wherever possible.
We’re constantly researching and trialling the best in sustainable materials so that we can ensure our clothing is as sustainable as possible.
Our timeless, feminine modern classics are made to be worn again and again. We believe in slow fashion.
Although our fabrics are made from natural fibres, our sourcing and buyer power as a start-up brand hindered by the pandemic, means that some of our fabrics aren’t as environmentally friendly as we would like them to be. We are continuously improving our design and sourcing so that we can work towards being a truly sustainable clothing line.
Our packaging is recycled and recyclable and the tags are made from 100% recycled paper.
Ethical
Our clothing is manufactured in BSCI audited factories in Hong Kong and in India. We ensure that all our garment makers are paid a fair and generous wage with good working conditions.
We will never use child labour.
As we grow, we will help them to expand their operations too. We care deeply for the welfare of every person that helps to bring Dani Marie to life.
Accessible
We want beautiful, environmentally friendly and ethical clothing to be available for everyone - maintaining an accessible price point while not compromising on quality or at the expense of our garment workers.
As our dresses are made with natural fibres and produced in small batches.
Honest
We promise to be transparent about every aspect of our supply chain and the sustainability of our products.
We also love to share our journey with you and involve you in the design process.
If you have any questions or feedback, we would love to hear from you.